Understanding and utilizing a Call to Action (CTA) is crucial in home improvement marketing and advertising. CTAs guide your customers on the action they must take, whether on print materials, social media, landing pages, websites, email, or videos. Effectively using…
LocaliQ recently released their 2023 Google Ads Industry Benchmarks, which confirmed what many in the marketing world have noticed: cost per lead is increasing while conversion rates are decreasing. So, what does this mean? First, let's break down the terminology…
Marketing is a crucial aspect of any home professional business. It helps attract new customers, build brand awareness, and drive growth. But marketing efforts can sometimes become expensive, especially for smaller businesses on a limited budget. That's where marketing growth…
Drive down any road, and you'll likely see billboards and signs advertising various products and services. Hop online, and you're faced with the same digitally – consumers are constantly bombarded with information. From traditional media to digital media, advertising has…
Despite the incredible value of the home improvement industry in the U.S., a decline in the rapid growth seen during the pandemic has many industry professionals concerned about the market’s future and, subsequently, their home improvement businesses. By taking a…
Did you know that alongside digital ads and printed materials transportation graphics are still considered one of the most effective methods to gain brand awareness? Vehicle graphics are proven to have a great market response, be more cost-effective compared to…
When analyzing your brand, your identity may look great to you and you may love your logo. However, if there are too many words or images, it can make it extremely hard for people to understand your brand and what…
Jobsite marketing is a great tool for home professionals looking to spread more brand awareness or potentially gain some new clients. You’ve probably seen different methods of jobsite marketing around your neighborhood, in local areas, or even around town depending…
What is CRM? CRM stands for Customer Relationship Management. In simple terms, CRM is technology in the form of a system or tool that allows businesses to manage their relationships as well as their interactions with current customers or prospects.…
Because of the internet, customers are armed with more knowledge than ever before when purchasing a product or service. They want to feel connected to the brands they engage with and increasingly want to support brands that are authentic. Additionally,…