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How to Use CTAs for Home Improvement Marketing

Understanding and utilizing a Call to Action (CTA) is crucial in home improvement marketing and advertising. CTAs guide your customers on the action they must take, whether on print materials, social media, landing pages, websites, email, or videos. Effectively using…

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The Importance of CRM

What is CRM? CRM stands for Customer Relationship Management. In simple terms, CRM is technology in the form of a system or tool that allows businesses to manage their relationships as well as their interactions with current customers or prospects.…

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Why Brand Authenticity Matters

Because of the internet, customers are armed with more knowledge than ever before when purchasing a product or service. They want to feel connected to the brands they engage with and increasingly want to support brands that are authentic. Additionally,…

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