Understanding how to use storytelling is crucial in home improvement marketing and advertising. Stories can guide your customers on the action they must take, resonating with them personally and emotionally. In a world teeming with competing narratives, make yours stand…
Understanding and utilizing a Call to Action (CTA) is crucial in home improvement marketing and advertising. CTAs guide your customers on the action they must take, whether on print materials, social media, landing pages, websites, email, or videos. Effectively using…
LocaliQ recently released their 2023 Google Ads Industry Benchmarks, which confirmed what many in the marketing world have noticed: cost per lead is increasing while conversion rates are decreasing. So, what does this mean? First, let's break down the terminology…
Marketing is a crucial aspect of any home professional business. It helps attract new customers, build brand awareness, and drive growth. But marketing efforts can sometimes become expensive, especially for smaller businesses on a limited budget. That's where marketing growth…
Drive down any road, and you'll likely see billboards and signs advertising various products and services. Hop online, and you're faced with the same digitally – consumers are constantly bombarded with information. From traditional media to digital media, advertising has…
Despite the incredible value of the home improvement industry in the U.S., a decline in the rapid growth seen during the pandemic has many industry professionals concerned about the market’s future and, subsequently, their home improvement businesses. By taking a…
Continuing our Helping Home Pros Grow webinar series, today we're giving you exclusive marketing advice on how to NOT waste your marketing dollars. Home Pro Brands Marketing Specialists Tav and Emma and here to show you how to spend smarter,…
Jobsite marketing is a great tool for home professionals looking to spread more brand awareness or potentially gain some new clients. You’ve probably seen different methods of jobsite marketing around your neighborhood, in local areas, or even around town depending…