LocaliQ recently released their 2023 Google Ads Industry Benchmarks, which confirmed what many in the marketing world have noticed: cost per lead is increasing while conversion rates are decreasing. So, what does this mean? First, let's break down the terminology…

Marketing is a crucial aspect of any home professional business. It helps attract new customers, build brand awareness, and drive growth. But marketing efforts can sometimes become expensive, especially for smaller businesses on a limited budget. That's where marketing growth…